Transforming the way the world views Coworking

C20 is a collaboration between GCUC and Coworking Europe, the two largest coworking conference organizers in the world with a combined 27 years of experience.

The Industry Challenge

  • How is coworking so misunderstood:

    Coworking isn’t just desks and Wi-Fi, it’s vital economic infrastructure.

    It empowers startups, freelancers, corporations, parents, and community-builders alike. Yet too often, coworking is seen as a lifestyle perk, not a platform for real impact.

    It’s time to shift the lens from amenities to infrastructure and recognise the role coworking plays in building resilient businesses, vibrant communities, and thriving economies.

  • The WeWork effect & outdated narratives:

    One brand faltered and the world rushed to call the whole industry a failure.

    That narrative stuck but real coworking was never about vanity metrics or hype. It’s always been about resilience, community, and results.

    Now it’s time to set the record straight. We must become bold storytellers, sharing the wins, the impact, and the truth of an industry that’s proven its value time and again.

  • The opportunity for coworking to reshape office culture:

    Coworking isn’t reacting to change — it is the change.

    It models the future of work: flexible, human-centred, and rooted in community. But coworking is more than a cultural shift. It’s a thriving, proven business model. It drives local economies, supports entrepreneurs and corporates alike, and offers something traditional offices never could: trust, connection, and belonging.

    Let’s build from that strength.

Action

Action

Public Relations

  • Events

    Speaker engagements for coworking leaders at third-party events related to Commercial Real Estate, Corporate Office Management or HR.

  • Mainstream media

    Storytelling and thought leadership push related to Coworking business success stories.

  • Online

    Push updated coworking narratives towards online influencers.

  • Networking

    Organize exclusive introduction meetings with flex industry leaders and other industries’ decision makers.

Business Content Gathering

  • Professionalize coworking operators media communication

    Educate about the proper writing and issuance of press releases and encourage communication about tenants and corporate deals.

  • Business news collection and curation

    All business news related to the flex workspace demonstrating the business weight of the industry + big tenants deal news sharing.

  • Data collection and dispatch

    News dispatch on a regional base, fuelling the C20 PR arm and world Coworking Industry’s “Who’s Who”.

Why Coworking Needs to Be Elevated

Strengthen Local Economies

Coworking spaces breathe life into high streets. They boost footfall for small businesses and create resilient local ecosystems.

£1 spent in a coworking space returns £2.50 to the local economy.

Cut Carbon, Not Connections

Remote work saves carbon. Coworking does it better — by clustering energy use and reducing solo home-office consumption.

A typical coworking member saves 100kg+ of CO₂ per year compared to commuting or heating a home office full-time.

Close the Belonging Gap

Coworking isn’t just desks. It’s community, connection, and care. Especially for freelancers, carers, and founders who often feel isolated.

76% of coworkers say they feel less lonely since joining a space.

Create Space for New Ideas

From solo operators to scaling startups — coworking spaces are launchpads. They give people permission to try, test and grow.

Over 50% of coworking members started something new in their first year of joining a space.

Transforming the way the world views Coworking