Transforming the way the world views Coworking

C20 is a collaboration between GCUC and Coworking Europe, the two largest coworking conference organizers in the world with a combined 27 years of experience.

The Industry Challenge

How is coworking so misunderstood:

Coworking isn’t just desks and Wi-Fi, it’s vital economic infrastructure.
It empowers startups, freelancers, corporations, parents, and community-builders alike. Yet too often, coworking is seen as a lifestyle perk, not a platform for real impact.
It’s time to shift the lens from amenities to infrastructure and recognise the role coworking plays in building resilient businesses, vibrant communities, and thriving economies.
The WeWork effect & outdated narratives:

One brand faltered and the world rushed to call the whole industry a failure.
That narrative stuck but real coworking was never about vanity metrics or hype. It’s always been about resilience, community, and results.
Now it’s time to set the record straight. We must become bold storytellers, sharing the wins, the impact, and the truth of an industry that’s proven its value time and again.
The opportunity for coworking to reshape office culture:

Coworking isn’t reacting to change — it is the change.
It models the future of work: flexible, human-centred, and rooted in community. But coworking is more than a cultural shift. It’s a thriving, proven business model. It drives local economies, supports entrepreneurs and corporates alike, and offers something traditional offices never could: trust, connection, and belonging.
Let’s build from that strength.